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Nissan Almera 2023: Scuba
TBWATH and Nissan, decided to shake things up in the world of automobile communication here in Thailand. We wanted to break away from the usual approach of just showing a stunning car driving around. Instead, we dove into the realm of human stories and brought Nissan's innovative features to life in a captivating and relatable way. Introducing the Nissan Almera 2023: a powerful sedan with cutting-edge technology and stylish design. Equipped with a 1.0-liter turbo engine and premium "Quole Modure" seats, it delivers performance and comfort. Stay connected with NissanConnect Services, ensuring convenience at your fingertips. With in-car SOS calls and driver assistance features, safety is prioritized. Experience the joy of driving the all-new Nissan Almera 2023, where style, technology, and safety meet. The collaboration between TBWATH and Nissan marks a new era in automobile communication in Thailand, challenging traditional advertising norms and inspiring other brands to explore innovative approaches that resonate with consumers. The results of this innovative approach have been remarkable. Not only has the brand image experienced a significant improvement since the campaign's inception, but Nissan has also witnessed a notable increase in sales volumes. By humanizing the brand and showcasing the real-life impact of Nissan's innovative features, consumers have developed a stronger connection with the brand and its products.
Asst.Director : Sutavit Chittaporn Related |
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