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Integrated
CommBank Matildas: Til it's Done
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The never-say-die attitude of the CommBank Matildas is core to a rousing new integrated campaign, launched this week for Football Australia by Ogilvy Melbourne.
Released just weeks prior to the FIFA Women’s World Cup kick-off in Australia and New Zealand , the new campaign aims to rally support for the national football team in the leadup to and during the hotly-anticipated global event, and beyond. The campaign shows key players - including captain Sam Kerr, Ellie Carpenter, Mary Fowler, Tameka Yallop, Lydia Williams, Teagan Micah, Clare Polkinghorne and Katrina Gorry - and their complete dedication to the task at hand. The tagline ‘We’re not done, til it’s done’ demonstrates the very essence of the CommBank Matildas and their committed approach. The idea will come to life across TV, digital, OOH, radio and social media from this week. Filmed in just one afternoon to fit within the gruelling training regime of the team, the production and creatives worked closely with coaching staff to ensure the true essence of players was captured. The films were created with director Dom Meehan via production company Betty Wants In.
Creative Agency – Ogilvy Australia Related |
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