 |
Ambient
Corsair: Luggage
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The creative idea was to avoid all conventional media while attracting the maximum attention. When getting off the plane, passengers flock to baggage claim, where what they're focused on the most is getting their suitcases, checking each bag that comes through to see if it's theirs – so, why not take advantage of this by using competitors’ luggage carousels to get a few messages across? The activation gives travelers on competing airlines a chance to discover the advantages that make all the difference with Corsair: a fleet of new A330Neo aircraft that consume less fuel and reduce CO2 emissions, gourmet meals prepared by renowned chefs, roomier-than-average business class cabins… And to encourage them to consider this outsider airline for their next trip. A bold, new way to show that Corsair is undoubtedly a better alternative for the destinations it serves, with no media budget and low production costs, only suitcases and the covers bearing the messages. The idea is further driven with a film, which launched June 20 in a social media campaign on YouTube and Corsair’s accounts (Facebook, Instagram, TikTok and YouTube), inviting viewers to visit the booking site and take advantage of the airline’s flights and benefits starting this summer.
Account Team: Thierry Taglioni, Ulysse Boudot Related
Corsair: Clouds
Australie.GAD 
Corsair: Chrono - Cotonou
Australie.GAD 
Corsair: Chrono - Bamako
Australie.GAD |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
