Renault: Higher Inspires Reinvention

To reveal its new model, Renault, in collaboration with its agency Publicis Conseil, envisions an advertising film that celebrates both the heritage and future of the brand. The story of Renault has primarily been written on the road, but some of its most beautiful lines have been etched in the sky. In 1933, at a time when civil aviation was making great strides, Renault acquired the manufacturer Caudron to create the company Caudron-Renault. From this union emerged, among others, a legendary aircraft: the Caudron-Renault Rafale. A machine with a rare performance that would leave an indelible mark in the grand history of conquering the sky. A glorious chapter where the brand invites us to relive through the precise lens of director Dan Di Felice (BIRTH) in an aerial film. Accompanied by the famous track "Opus" by Eric Prydz, reorchestrated by the agency StartRec, the piece blends electronic and classical music. The result: a crescendo concluded by an epic flight, intensifying its impact. The film retraces the epic journey of Hélène Boucher, an extraordinary female pilot who set several speed records, including the women's world speed record over 1,000 kilometers, reaching 445 km/h on August 11, 1934. Renault pays tribute to her, as well as to Maryse Bastié and Adrienne Bolland, icons of French aviation, who pushed the established limits and opened the way to new possibilities. Their determination to fly higher, further, and faster has been a source of inspiration for generations of pilots and engineers.