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King’s Cross, London’s creative neighbourhood, is unveiling a new brand platform and multichannel summer campaign, Shop Offline, in partnership with creative agency elvis, which King’ … read mores Cross appointed as lead creative agency for all consumer marketing and brand activity in 2022.
The campaign is designed to encourage a core audience of independent-minded Londoners and people from the Home Counties to shop at King’s Cross this summer by critiquing the cold, functional world of online shopping and highlighting everything that’s great about shopping at King’s Cross.
In a series of executions, Shop Offline inspires people to embrace the joy of shopping offline, where they can make a day of it at Coal Drops Yard, have fun with friends and get to know some local businesses. Not only can shoppers discover interesting and unique products in store, but they can also socialise and engage in wellness, culture and nature, too.
The campaign is part of King’s Cross’ ambition to create an unexpected and unforgettable brand narrative that aims to generate awareness, engagement and footfall for the destination, with a focus on its brilliant shopping offer. The new brand platform will roll out over the next three years.
The look-and-feel of the campaign aims to bring the ‘offline’ to life, through analogue style, a hand-drawn font, elements of collage and illustration and photography, of shoppers enjoying the broad range of shops, bars, and restaurants King's Cross has to offer, by Lou Jasmine. All clothing featured was sourced from King’s Cross retailers.
read less...Client: King’s Cross
Adriana Alves - Senior Marketing Manager
Maria Nicholson - Digital Marketing Manager
Chrissy Cullen - Place Marketing Director
Creative agency: elvis
Sam Hinckley - Creative
Chris Lawlor - Creative
Alexandru Vasile - Creative Director
Neale Horrigan - Executive Creative Director
Keelie Lynch - Business Director
Emily Downes - Senior Account Manager
Tom Gudgeon - Head of Design
George Stovell - Creative Producer
Lottie White - Production Director
Louis Mason - Senior Creative Producer
Mike Wheatley - Retoucher
Pui Yi Peri Chiu - Motion Designer
Anel De Bruyn, Motion Designer
Jason Garfield - Head of Motion
Camilla Yates - Strategy Director
Sarah Huby-Jones - Creative Artworker
Alessandra Conti - Designer
Sara Diego - Designer
Rhys Clarke - Motion Designer
Production: Trapdoor
Lou Jasmine - Photographer
Kareem Adeshina - Producer
Jamie Clark - Executive Producer
Clara Gienger - Production Assistant
Bianca Nicole - Stylist
Jesse Walker - HMU
Mira Jebari - Movement Director
Talent:
Benjamin Sarpong
Levi Painte
Isabelle Landicho
Josh Jung
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