Tinder: How About Trying Something New?

Have you ever heard that someone found true love on Tinder? Probably yes. But how about a real job on a dating app? Definitely not. Neither have we, until several unusual profiles have appeared on the above-mentioned app during June, with messages: "Excited wanted", "Who says it shouldn’t last longer?“, "If you’re into bonding, we got something for you." It was actually the first recruitment campaign in the Balkan region, published exclusively on Tinder. This innovative and completely unexpected approach to hiring new staff was created by the agency New Media Team from Belgrade, one of the regional leaders in the area of integrated communications. The campaign was born mostly from the need to freshen up the approach to finding new employees, who are already fed up with typical job ads. It was designed in order to target different age groups on Tinder, by posting messages created to draw their attention. The principle on which the idea has been based is very simple and entirely in line with the Tinder platform - swipe right linked, or in Tinder "language" matched, all the interested directly with the agency, providing more information about the desired position; swipe left and the campaign goes into oblivion, together with all the other unwanted profiles.