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Outdoor

Wilder Harrier: Community Pet Pantries, 2


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The pandemic saw a sharp rise in pet adoption, with 60% of Canadians now owning a dog or a cat. But the skyrocketing cost of food and grocery items—particularly pet food—has left many people struggling to feed themselves and their pets. To provide some relief to pet owners, Montreal pet food company Wilder Harrier is launching dedicated pet pantries—the equivalent of community fridges, except for pets. Wilder Harrier is stocking the four pantries with food and treats for any pet parent who needs them. Customers in each location are also encouraged to bring their dogs to enjoy Wilder Harrier “treats of the week”. The company has pledged to fill each Pet Pantry for the next two months. However, they hope the program will expand into a city-wide initiative, with communities stocking the pantries to help combat the rising pet food costs that are impacting people across all economic strata. To provide further support to pet owners in need, the pantries are also welcoming donations of any unexpired pet food stored in a sealed, labeled container. Lightly used or unused items, including pet waste bags, pet toys, leashes, etc. are also encouraged.
Credits Other credits

Agency

Co-Founder: Devon Williamson, Michael Murray

Business Lead: Dominique Anthony

Producer: BBL Productions

Digital Media: HelloShaz

PR: Shannon Stephaniuk, Glossy

Production Company: Astley Gilbert

Mural Artist: Elise Conlin

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