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Gift of Life: Donor Bond
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Gift of Life has enlisted the talents of DDB and Unsaid Studio to deliver a poignant campaign with design at its heart. Promoting blood donations to the not-for-profit, it celebrates the unbreakable link between a patient and their donor. The campaign utilises shared letters in the names of blood donors and recipients to visualise the lifelong bond between them, adding weight and a human element to what is often anonymous. Through this simple concept, it neatly encapsulates a complex bond between individuals in one poignant symbol. DDB tasked Unsaid Studio with creative exploration through motion and design to bring the campaign idea to life. Complementing the bold central concept, the studio opted for a black and white colour palette and a single font. Shown amidst the busy screens of Times Square and the dense pages of The Washington Post, the campaign stands out for its profound simplicity amongst the visual noise.
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