Misterb&b: Silver Pride

Introducing Silver Pride: LGBTQIA+ Seniors are invited to come back to Paris Pride after years of absence thanks to misterb&b and BETC. Since 1969, Gay Pride has been the annual communion and the most inclusive event that brings the entire LGBTQ+ community together to celebrate their differences. Each year, it brings together millions of people worldwide in a multitude of joyful and festive parades and marches. But the conditions in which they occur tend to make these events inaccessible to senior citizens: walking for many kilometers, in packed crowds, in extreme heat, with very high noise levels, etc. To make this year's Pride more inclusive than ever, misterb&b - the largest LGTBQ short-term accommodation platform– has created the Silver Pride initiative in partnership with the non-profit organization Les Audacieuses et les Audacieux that supports LGTBQ seniors in danger of isolation. This year, in a global initiative that started in Paris, they have reserved all their flats along the parade route to bring together LGTBQ+ seniors so they can participate comfortably from the balcony or window. These apartments welcomed them in the best possible conditions with AC, elevators, food, drinks, seats, away from the hustle and bustle of the crowd but still close to the overall joyful atmosphere. To make the participating seniors visible from every balcony and window and to further amplify the power of the Silver Pride, the iconic Pride Flag has been redesigned by adding a new silver stripe symbolizing the senior generation and paying tribute to their fight and legacy. Thus, In Paris Pride, Aline and 80 other seniors were able to shine from the windows and balconies of the 8 apartments provided to them. Throughout the day, the new flag quickly spread through the entire Pride crowd, proudly displayed by the younger generation as a sign of support. LGBTQ+ seniors suffer from severe social isolation. 65% live alone, 90% are without children and other family caregivers, and their suicide rate is between 2 and 7 times higher than among the straight population.