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Orange: The Bleues' Highlights


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Orange and Marcel are taking a stand in favor of women's football ahead of the Bleues’ international competition, with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans', without ever having watched women's football, have strong opinions about the level of the players. But football fans' appetite for highlights compilations of great actions is an opportunity for Orange and Marcel to reverse the trend. How? Through a never-before-seen compilation of actions from the men's Equipe de France, which quickly reveals itself to be a compilation of technical moves from the women's Equipe de France: the Compil des Bleues (the Bleues' Highlights). Using FX tricks, the appearance of the female players is altered in the 1st part of the compilation, to support a strong message: when Orange supports les Bleus, Orange supports les Bleues. A technical feat that required weeks of in-depth research into the French Football Federation's archives, to find the women's technical moves, then search for their exact replicas among the male players' moves, and then trick the women's images using VFX. The Compil des Bleues will air on June 28th, in an ecosystem specifically designed to target football fans wherever they are online : L'Équipe, BeIN Sports, Foot Mercato, the Fédération Française de Football's platforms, and using influencers on YouTube, Twitter and Snapchat.
Credits Other credits

Client

Commercial & POS Communication and Creation Chief : Quentin Delobelle

Advertising Director : Ombline Thomine-Desmazures

Brand Creative Director : Annabel Salesa

Video Production Manager : Caroline Fortabat

Advertising Manager : Jean-Philippe Francisco

Partnerships Managers : Antoine Maillard, Laetitia Lauron et Mikel Sarriquet

Media and Influence Managers : Alexis Dreyfus, Isabelle Spanu et Morgan Challand

Agency - Marcel

Co-CEOs : Pascal  Nessim et Charles Georges-Picot

Ass. Art Director : Sam Salou

Motion Designer : Julien Taillez

Social Media Creative : Mathieu Borza

Associate Director :  Eric Guillod

Account Director : Solène Raverdy

Directrice de Projet : Eva Castrillo

Project Manager : Antoine Zago-Meyer

Strategic Planner : Margaux Grenouilloux

Agency - Publicis Conseil

Client Lead :  Anne Dauvé

Production

Head of Production : Timothé Rosenberg

Post Production Manager : Franck-Hervé Marc

Post-producer : Jonathan Keita

Lead Flame Artist - VFX Supervisor : Nicolas Vogel

VFX : Sébastien Delecour, Sylysak Taidonekhong, Emilia Redondy, Luc Noehringer, Guillaume Riboulet, Louis Nicod, François-Xavier Clément, Paul Crézé, Léo Auger, Adrien Vernier, Mathieu Cabaret

Chief Editor : Mickäel Bandela

Archive Research - Les Artisans du Film

Producers : Valéry du Peloux & Sixtine Busetti

Archivists : Rethi Tan (Lead) & Pouria Hossein-Pour

Sound Production - Prodigious

Sound Producer : Joël Tessonneau

Sound Engineer : Olivier Vehert

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