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Lauttasaari Society: Lauttasaari (ferry island): Let's move together in the best company.
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Lauttasaari (ferry island) is a suburban in Helsinki. Lauttasaari Society is an organization that takes care of the identity of the neighborhood. The Lauttasaari Society organized a sports day to activate people to get to know the island's diverse sports opportunities. There are four seasons in Finland, which offer a variety of exercise opportunities. The Sports Day event is organized in different seasons. The idea was to create an identity, content and ad for the event that communicates the island's versatile sports opportunities and is easily adaptable to events organized in different seasons.
This hyper localized ad was shown in a local newspaper.
Lauttasaari: society: Leena Puolimatka |
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