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ING: Goals for Equal Opportunities


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In the lead-up to the 2023 Women's World Cup, ING is highlighting the disparity in opportunities between male and female footballers through the ‘Doelen voor Gelijke Kansen’ (Goals for Equal Opportunities) campaign. Developed by TBWANEBOKO in collaboration with Coopr and Initiative, the campaign creatively sheds light on the inequalities and challenges faced by Dutch girls and women in football, utilising specially designed goals to convey its message.
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