Heinz Infant: Moments made easy with Heinz Organic Pancake Mix

REBORN was challenged to create a campaign that not only educates parents on Heinz’s infant dry snacking products, but also allows the Heinz Infant brand to cut through in the sea of sameness on shelf and foster positive brand perception in a high switching market.

The creative strategy encapsulated the distinct product and brand benefits of Infant Pancakes and Puffs, which led to the campaign idea ‘Moments Made Easy’. This was brought to life via two spots that showcase simple, tender scenes of a parent and child enjoying activities together like cooking and spending time outdoors. Moments that every Australian parent can easily relate to.

The campaign has launched in Australia and New Zealand across BVOD, DOOH and social channels.