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Ben & Jerry's: Ben & Jerry's Lights! Caramel! Action!


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Ben & Jerry’s has teamed up with Oscar-nominee and celebrated film director Ava DuVernay to produce an award-worthy new flavor of ice cream. ‘Lights! Caramel! Action!’ is already proving a huge hit with critics, as marketed via a series of comedic commercials, creative social content and out-of-home advertisements created by Kin, the impact-focused creative company. The commercials feature movie critics Gil Robertson, Cori Murray, Brande Victorian, Manuel Betancourt and Jim Halterman sampling ‘Lights! Caramel! Action!’ and raving about its many exceptional qualities.
Credits Other credits

Kin Co-Founder: Kwame Taylor-Hayford

Kin Co-Founder: Sophie Ozoux

Partner Lead: Bianca Marcus / Kin

Strategy Director: Audrey Tyau / Kin

Executive Creative: Director Carmen Love / Kin

Senior Art Director: Tyler Hicks / Kin

Creative Director / Copy: Mikio Bradley / Kin

Creative Director / Art: Brad Warsh / Kin

Design Director: Chris Cyran / Kin

Producer: James Lee / Kin

Motion Designer: Carolyn Figel / Kin

Global Head of Integrated Marketing: Jay Curley / Ben & Jerry's

Global Marketing & Influencer Relations: Lindsay Bumps / Ben & Jerry's

US Integrated Marketing Manager: Jay Tandan / Ben & Jerry's

Director of Creativity: Ellen Kresky / Ben & Jerry's

Director: Marta Cunningham

Editor: Glorily Velez / Whitehouse Post

Assistant Editor: Mel Newton / Whitehouse Post

Producer: Lucia Villalta / Whitehouse Post

Flame/Conform Artist: Ed Nichols / Carbon

Producer: Lauren DeFelice / Carbon

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