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Dementia New Zealand: I'm Still Me
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Dementia NZ’s new awareness campaign, ‘I’m still me’, shows that people living with dementia can still lead a full life. The ad was created to accompany the new TV show, The Restaurant That Makes Mistakes, which premiered on TV1 on Sunday evening. The show gives people living with dementia the chance to work in a restaurant alongside celebrity chef Ben Bayley. The TVC needed to align with this and focus on the person, not their diagnosis. Dementia NZ tasked Quantum Jump with capitalising on the audience’s increased awareness of dementia. So often Dementia is seen as something to be feared and at times it can feel like a loved one is disappearing. Quantum Jump set out to highlight the special moments that shine through. After all, as Dementia Auckland’s Clinical Lead Rhonda Preston-Jones put it “Underneath the dementia is the person, the person is still there.”
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