Lakrids by Bülow: We Make The World Taste Liquorice, 1

On Friday 7th July, the world’s largest liquorice tasting will take place as Danish confectionery brand, LAKRIDS BY BÜLOW, launches global campaign ‘WE MAKE THE WORLD TASTE LIQUORICE’, which will see the distribution of 500,000 chocolate-coated liquorice samples. From the Tivoli Gardens in Copenhagen to London’s Battersea Power Station, liquorice will be offered across the globe to conquer LAKRIDS BY BÜLOW’s ambitious mission to make the world love liquorice - one liquorice at a time. Marking the brand’s 16 year anniversary, the campaign will take place across six locations including the United Kingdom, Denmark, Germany, Sweden, Norway and Finland. Aiming to convert critics into lovers, LAKRIDS BY BÜLOW is set to change opinions across the globe, encouraging the world to try its range of premium chocolate-coated liquorice confectionery unlike anything you’ve tasted before, all for free. Liquorice lovers can take their sceptical friends to the Turbine Hall B on the ground floor of Battersea Power Station, where the LAKRIDS BY BÜLOW staff will be handing out liquorice from 10am-5pm to try and convert them. At the same time, everyone in the world who shops online at lakridsbybulow.co.uk on 7th July will receive a gift with their purchase until the 500,000 liquorice pieces are gone.