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Red Bull X Fighters: Chute
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Director Alastair McKevitt of Locksmith Content, Los Angeles takes the pulse out of a bucking bull in an adrenaline-soaked new :40, "Chute," for Red Bull out of Kastner and Partners, Los Angeles. The spot promoted the June 14th Red Bull X Fighters International Freestyle Motocross competition at the historic Fort Worth, Texas Stockyards. Says Kastner Account Director Christian Jacobsen, "The event started in Madrid, Spain where motocross and bull fighting were mixed thematically. We did the same here with cowboys and motocross, and Alastair was the ideal choice to capture both worlds with such beauty and understanding of the brand."
Account Director: Christian Jacobsen Related |
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