Renault: Hélène Boucher

NB is excited to share a film for Renault by Dan Difelice. Done in collaboration with its agency Publicis Conseil, Dan shot a film that celebrates both the heritage and future of the brand. The story of Renault has primarily been written on the road, but some of its most beautiful lines have been etched in the sky. In 1933, at a time when civil aviation was making great strides, Renault acquired the manufacturer Caudron to create the company Caudron-Renault. From this union emerged, among others, a legendary aircraft: the Caudron-Renault Rafale. A machine with a rare performance that would leave an indelible mark in the grand history of conquering the sky. The film retraces the epic journey of Hélène Boucher, an extraordinary female pilot who set several speed records, including the women's world speed record over 1,000 kilometres, reaching 445 km/h on August 11, 1934. Renault pays tribute to her, as well as to Maryse Bastié and Adrienne Bolland, icons of French aviation, who pushed the established limits and opened the way to new possibilities. Their determination to fly higher, further, and faster has been a source of inspiration for generations of pilots and engineers. Her achievements not only pushed the boundaries of aviation during the Golden Era of flight, but also helped open doors for women in aviation. Less than a year later, the world was robbed when the French aviator, all too young at 26 years old, died in a crash during a test flight in France.