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Whether you’re heading back to school, work, or readjusting to your daily routine, global retailer Foot Locker wants everyone to put their best foot forward in the freshest, most … read morebountiful kicks harvested with the help of its resident sneaker experts – Foot Locker Stripers. As such, the retailer has launched 'It’s Sneaker Season,' a back-to-school campaign that extends beyond just those headed back to the classroom. Created in partnership with Preacher, the new campaign features Foot Locker Stripers welcoming sneaker enthusiasts of all ages and types as they lend their expertise and boost confidence with a freshly picked pair of the perfect shoes from their exclusive assortment, just in time for Sneaker Season. This campaign marks the first work for Foot Locker from Preacher, which was named global creative AOR for the brand earlier this year. A new global brand platform and integrated brand campaign for the retailer is set to debut late fall, 2023. 'It’s Sneaker Season' consists of a series of and :15 and :06 spots running nationally on connected TV and Meta, and social content running on TikTok and Meta. Foot Locker will also be making a large impact within its local communities throughout the back-to-school season with various in-store events focused on giving back. In August, consumers can celebrate Sneaker Season at Foot Locker community stores across North America and enjoy food from local vendors, sneaker cleaning stations, programming for kids and young adults, special appearances, and much more. More information will be announced in the coming weeks. Foot Locker remains the premiere destination for the latest and greatest sneaker styles. From the trending Adidas Samba sneakers, classic Nike Air Force 1, performance options from ON and Hoka, to Crocs clogs for all ages, Foot Locker is the one-stop-shop for back-to-school shopping needs.
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General Manager Jill Feldman
Marketing Holly Tedesco
Brand Manager Adam Herstig
Content Manager Kyle Willebrands
Content Producer Christine Banaraes
Marketing Director Simone Griffith
Marketing Director Pavan Paditar
Partnerships Jason Karlowski
Marketing Manager Alekza Latte
Marketing Manager Lindsay Logan
Manager Marcus Morrow
Operations Director Taylor Howell
Agency
Chief Executive Officer Krystle Loyland
Chief Strategy Officer Seth Gaffney
Brand Director Jenalisa Trevino
Brand Manager McKenna Caughey
Designer Candice Balbuena
Artist Anmei Ladeau
Artist Seth Jones
Strategist Zachary Stubblefield
Business Affairs Manager Carianne Humpal
Production
Head of Production Sabrina Mossberg
Line Producer Taeko Masuyama
Production Supervisor Jill Van Buren
Photographer Rob Montgomery
Retouching Mike Campau
Stylist Sal Sallie
Production Designer Patrick McGee
Casting Paskal Rudnicke Casting
Post Production / VFX Cartel
Executive Producer Viet-An Nguyen
Producer Cassandra Guardado
Editor Eddie Ringer
Edit Assistant Jill Sarao
Edit Assistant Scott Beatty
Finish Transformer
Head of Production Emily Avoujageli
Producer Sam Cesan
VFX Artist Casey Price
VFX Artist Ted Stanley
Post Production / VFX Trafik
Colourist Dimitri Zola
Colour Producer Julia King
Coordinator Andy Zhao
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