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Experiential

Budweiser: Beats of the match


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How can Colombia shine at the Qatar 2022 World Cup if the national team did not qualify?
We understood that the great stars of world soccer love the music of Colombian artists and that is how we united music with soccer through a brand asset (the Man of The Match trophy awarded by Budweiser to the best of each match) so that Colombian music would make all the teams celebrate after each match.
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