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Turkish Airlines: Road To Istanbul
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Come with us on a trip down memory lane with this Turkish Airlines ad, where football legends Steven Gerrard and Cafu whisk you away on a playful journey through the vibrant streets of Istanbul. Their epic clash 18 years ago merges with the excitement of a new generation of stars ready to determine the next champion. Imagine an international ad based around football with irresistible vibes. Working on finding the correct sound, Audentity's sonic adventure took the team from trap-like beats to the infectious rhythms of reggaeton - a global sensation synonymous with Caribbean fun. But Audentity didn't stop there! To infuse a Middle Eastern feel, the team carefully crafted the rhythm using traditional string instruments and drums. Audentity then added the captivating sound of the Zurna, a staple in Turkish music, to form a strong hook. Finally, the team weaved it all together with a touch of an 808 and created a hell of a good time.
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