American Tourister: Leave Room For The Unexpected

American Tourister, a leader in the travel luggage category, is delighted to announce the highly anticipated launch of its newest campaign, marking a pivotal moment in the brand's ninety-year history. With an unwavering commitment to empowering spontaneous adventures, American Tourister embarks on a mission to shatter the monotony of everyday life and inspire travelers to embrace the unexpected. Celebrating its ninetieth year as a longstanding staple in the travel industry, American Tourister partnered with creative agency Nail Communications to refresh the brand's look and feel, infusing it with vibrant and optimistic colors that evoke a sense of joyful positivity. Alongside the visual overhaul, shop. AmericanTourister.com will undergo a site re-launch, offering an elevated digital shopping experience for customers. At the heart of the campaign lies a captivating 30-second manifesto video, co-produced by Nail Communications and Reflection Pictures. Shot amidst the enchanting backdrop of Palm Springs, CA, a destination renowned for its unexpected and distinctive experiences, the video ignites the spirit of travel by embracing a few simple rules: plan less, do more, say "yes," and pack light. It encourages adventurers to embrace the unknown and take to adventure. And make room for the serendipitous. The campaign will be activated throughout the summer across various media channels, including Streaming TV, Online Video, Paid Social, and Digital OOH in New York City. Additionally, the campaign will have a strong presence on American Tourister's owned channels and brand ambassador social media accounts.