Outdoor ad: Balagan: Finally! They'll fall asleep easily. 20:05

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Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.

Children fall asleep at the end of the day very late at night and after many 'wars' with their parents.
Towards the beginning of the summer vacation, last month, we launched a campaign in 'Balagan Play Park' that shows children from 4 different families and 4 different houses, falling asleep finally early in funny positions after being exhausted from spending time in 'Balagan'.