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Some of the strongest LGBTQIA+ talent in the Dutch creative agency landscape have collaborated on a powerful new creative campaign to mark the relaunch of Jong&Out, the world’s … read morefirst social media platform for queer youth in the Netherlands. Celebrating the many facets of queer joy, the campaign is centred on the idea of a space that young LGBTQIA+ people can define for themselves - something the entire pro-bono team wished they could have had access to as queer teenagers. Created by COC - the world’s oldest LGBTQIA+ non-profit organisation - in response to the specific mental health issues plaguing queer youth, Jong&Out provides a much-needed safe space for young queer people - a particularly valuable resource when hate crimes against the LGBTQIA+ community are still rife. With LGBTQIA+ youth twice as likely to face mental health issues, and 4.5 times more likely than their heterosexual and cisgender peers to commit suicide, Jong & Out was inspired by statistics showing that the best way to combat these issues is to put young queer people in contact with like-minded others. Initially launched in 2020, the platform has already amassed over 4,000 members - harnessing social media as a force for good and providing a vital mental health resource for one of the world’s most vulnerable groups. To mark its three year anniversary, the relaunch campaign aims to encourage even more LGBTQIA+ young people to join the community, connect online and to meet-up in person. Fresh, fun, aspirational and most of all accessible to its target audience - queer youth aged 12-18 - the campaign spans a new visual identity for the app, a 30-second mixed-media campaign film directed by Gianna Mazzeo and a social media activation featuring some of the biggest youth influencers in the Netherlands. Led by strategist Steph Morrow, founder of STUDIO WORROM and former head of strategy at VIRTUE (VICE Media), the pro bono team behind the campaign is made up of some of the leading queer marketers in the Netherlands. Pairing high level industry experience with personal experience made them the perfect team to deliver this campaign and show how Jong&Out can empower and support the LGBTQIA+ youth of today - with every team member united by the wish that there had been this kind of community platform during their teenage years.
read less...Client
Project Manager: Zinzy Nimako
Senior Producer: Malou Voskuilen
Agency
Chief Strategy Officer: Steph Morrow
Business Director: Gemma Trounce - ex account director at VIRTUE/VICE
Account Director: Fiona Salem
Production Lead: Mathilde Grenod
Creative Consultant: Danicha Leliveld - Creative Director, Converse Western Europe
Jr. Strategist: Sophie Kitchen
Media Consultant: Hannah Mirza - Ex Media Program Lead, Diageo
Production
1st AD: Joris Kooster
1st AC / Focus Puller: Tein Brouwer
2nd AC / Data handler: Moreno Manuputy
Gaffer: Jeroen de Jong
Best Boy: Rudger Faber
Assistant: Angelo Hogewoning
Sound Recordist: Koos van der Vaart
Art-Direction: Iris Schutgevaar
Set Dressing: Ellen Mol
Hair & Make-up: Chiara Sriram, Romy Legger
Styling: Carolijn Hooij
Photographer : Ruby Cruden
Production assistant: Frederic Loudon
Offline Edit: Amber Hooijmans
Illustrations & Animations: Orbit Studios
Motion Design: Laura Calvo, Lieke Milder
Online Editor: Demi Wesselo, Jordi Beukers
Sound Design: Ben Sims
Music: cookii - "love yourself (spend forever)"
Grading: Ruben Labree, Vanessa Aparicio
Post Producer: Patrick Armstrong
Chief Strategy Officer: Steph Morrow
Media Agency: OMD
Communications Manager: Remko Dekker
Broadcast Director: Suzanne Weijerman
People Champion: Harold de Ruiter
Strategy Consultant: Anne Witteveen
Team Lead Social: Elske Hartwig
Senior Search Specialist: Matthijs Ottenhof
Digital Executive: Rachèlle Scheen
Social & Branded Content Specialist: Eva Kril
Social Specialist: Sabine Roorda
Programme Specialist: Jeltje Heuperman
PR Team
Jessica Hartley
Bernadette Eckebus
Lead Influencer Agency Lead: 2nd Loop
Business Lead: Emma Hijnekamp
Influencers/Creators: Marthe Woertman, Arunya Gillot, Isabel van Gelder, Ingrid Elida, Yuani Blindeburg, Tevin Themen, Thorn de Vries, Dylan Hasselbaink
Pro bono influencer agency support: WeAreEra
SPECIAL THANKS
Cast:
Yao Dekkers
Alex Torment
Robin-Mex
Floor Spaan
Emiel Vasquez van der Wielen
Xio de Jonge
Pim Lemmen
Sidikie Sesay
Fenuel
Riley Moes
Nia Williams
Dion Aya
Glassworks:
Catering: Food Dept.
Camera Rentals: Maloney Amsterdam, Alex Bhugwansing
Vigics:
Sony Music:
Special Thanks to: Aimee Capstick, Martin Magner, Pascal Rotteveel, Sheona Turnbull, Jasper Vierboom, Sasha Bertolini, Isaac Chukwumah, Mark Lester, Snap Inc., Meta, Clear Channel, CS Digital, JCDecaux, Global, Twitch, Talpa, GumGum, Seedtag, Highsnobiety, Brand Advance, Azerion, Spotify, Hearst, Google, RTL Nieuws, Mediahuis
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