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Transport For London: Journeys With TfL Keep Getting Brighter
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Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, is today launching an awareness campaign for the ongoing huge range of improvements TfL is making across its network. The campaign aims to show Londoners how much TfL cares about its customers and what improvements are happening across their services whether it's the Tube, buses, London Overground, DLR, Elizabeth line, trams, roads or Cycleways. This campaign supports the TfL Purpose: to move London forward safely, sustainably and inclusively. Some of the many improvements that TfL have made include improvements to their bus fleet which is now entirely low or zero-emission (at the tailpipe), an expanded Cycleway network, step free access at over 200 stations – including Tube, DLR and more, and major improvements coming on four Tube lines in the future - the Circle, District, Hammersmith & City, and Metropolitan lines. Upgrades have already been made on the DLR network and from 2024; TfL will introduce new, more spacious, walk-through, air-conditioned trains. Since 2016, the city’s Cycleway network has more than trebled to over 340km, and there are plans with the London boroughs to expand it further. Travelling in a more efficient and safer way, TfL’s promise to continually improve and be sustainable has never looked better or brighter for Londoners. The multi-channel campaign launches today and leads with a reportage style hero 40” film directed by Simon Ratigan, who returns to work for TfL. Leaning into the visual metaphor of light to highlight the ways that TfL is improving its network, the film explores the various improvements, big and small, to make journeys in London greener, safer and more accessible for all. The film features a combination of TfL staff and real Londoners who work on or use the network and tells the story of a better London that has been made brighter by the whole range of innovations that TfL has to offer.
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