Kia: Bigger And Better

Kia’s association with Surrey County Cricket club and the synonymous Kia Oval now stretches over a decade – going into the new season there was a desire to make this relationship “bigger and better” with new, fresh content. The aim of this content from INNOCEAN UK was to simultaneously appeal to a cricketing audience, further amplify the inspirational message of Kia’s new branding, and spread increased awareness of Kia’s association with cricket. INNOCEAN UK was briefed to develop social content, starting with an hour each with three high profile Surrey County Cricket players – Chris Jordan, Ollie Pope and Rory Burns – at a pre-arranged media day.