Choice Frames: Bird vision

Our campaign, "Bird vision", shows a simple yet powerful connection between bird vision, glasses, and freedom. It's all about helping people see that picking out a pair of glasses is more than just a chore - it's an opportunity to express who you are.

We've made twelve straightforward but engaging videos. They showcase how choosing glasses can symbolize our personal freedom and reflect our unique styles and attitudes. While we first thought about having a pigeon rapping, we opted for content that's easier to connect with for our audience. Our goal is to boost the "Choice Frames" brand and remind folks that glasses are not just practical - they're also a way to show off your personality and your individuality.