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Ukraine UA: LEOPARDS FOR UKRAINE
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We decided to make leopard print clothes great again and launched a national flash mob, #freetheleopards. With the Ukrainian Ministry of Foreign Affairs, we launched a #FreeTheLeopards flash mob on their official Instagram page, inviting users to share a photo wearing leopard print clothes and add the hashtag to express support for Ukraine's acquisition of Leopard 2 tanks from Germany.
A video created for @ukraine.ua was viewed by 3.5 million people. As a result, Leopard 2 tanks were delivered to Ukraine's military forces within just 3 days.
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