TV ad: Stand By Me: Stand By Me

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Ukrainian creative agency Bickerstaff.586 is leading a project named 'Stand By Me' in partnership with the Duke of Edinburgh's International Award Foundation and UNICEF's regional office in Europe. The project helps young Ukrainians, aged 14 to 24, who were forced to leave their homes due to war. 'Stand By Me' supports them in their new homes in Slovakia, Romania, and the Czech Republic by helping them make friends, learn the local culture and language, and continue their education. The visuals for the project, including a character named Buddy and a logo of two hands holding each other, represent the project's core message of unity and support.