LAQO by Croatia Insurance: Museum Of Old-Fashioned Insurance

The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to come back from lunch break. Nope, this is no joke, the museum really exists, but as a practical joke about the outdated, and annoying, insurance practices. The museum’s founder is LAQO by Croatia Insurance. In contrast to insurance practices displayed in this museum, LAQO is the first in Croatia to offer its clients 100% digital insurance service. The first two floors of the museum show the users “good time” whilst they fill out the forms and wait in line, while the top floor is the “gateway” to the LAQO webshop where in a jiffy the users can buy insurance completely digitally. Cryptocurrency payments are also available, as well as extra benefits such as 20 percent CASCO discount with mandatory insurance. The webshop also offers an estimate of average CO2 emission savings as a result of website visits in the previous month. LAQO by Croatia Insurance is the first Croatian 100% digital insurance brand. The brand name was inspired by the Croatian word lako, which means easy. The brand has an easygoing communication: two cute spiders, brand characters, hang out on the web all day long, and educate the public about the benefits of digital insurance. The LAQO spiders, Pavle and Pero, can also be found in the metaverse insurance museum. And as of recently, Pavle is online on Whatsapp too, available for one-on-one chats powered by GPT technology.