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On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell, titled "Trust Your … read moreInner MINI-Logue.” We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies lean into these reasons to buy EV’s, MINI knows that the realreason people buy a MINI Electric is to treat themselves. We all have the world’s best salesman inside our heads – and most people say you should ignore that voice – you should be practical, be real, be serious. But sometimes, that fun-loving, thrill-seeking, self-indulgent little voice actually knows exactly what’s best for you. To celebrate that inner voice, MINI USA is once again partnering with Pereira O’Dell — but this time on a more… unconventional campaign. This summer, MINI USA is launching an interactive AI experience on MINIUSA.com, where users can record themselves asking, “Why should I get a MINI Electric?” and the AI creates a version of them that looks and sounds *almost* exactly like them — except for one very important detail — the voice you hear will be lower in frequency, so it sounds more like the voice you actually hear in your head. With the help of AI voice cloning and deep fake technology, you can actually have a conversation…with you. The AI version of you will give more reasons why you should get a MINI Electric, and then it creates a sharable video optimized for social platforms.
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Vice President of the Americas, MINI: Michael Peyton
Department Head, Marketing, Product and Strategy: Patrick McKenna
Brand Communications Manager: Lisa Randall
MINI Digital Communications: Matthew Shukaitis
Agency
Co-Founder, Creative Chairman: PJ Pereira
Studio Manager, Mechanical Artist: Evan Zelermyer
Director of Brand Management: Erin Shanahan
Brand Director: Catie Coonan
Senior Brand Supervisor: Diana Soloaga
Brand Strategy Director: John Redmond
Director of Social Strategy: Kate Wadkins
Senior Social Strategist: Gaby Ringvald
Community Manager: Rebecca Nañez
Executive Producer: Darbi Fretwell
Producer: Megan Wasserman
Senior Integrated Producer: Dana Canneto
Director of Business Affairs: Shirley White
Business Affairs Manager: Stephany Stinson
Barrelhouse Production:
Producer, Director of Content Production: Josh Diaz
Sound Design & Mix: Joel Hopper, Levology.
AI Development: Current Studios
3D Animation Films: Craftshop
Media: Universal McCann Worldwide
VP, Group Partner: Stuart Turnbull
Senior Manager: Nicole Taddonio
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