Cris-Sal: Salty Gamer

In Latin America, "salty" is popularly used to describe someone with bad luck. It's even more prevalent within the gaming community as a way to mock unfortunate streamers. Cris-Sal, Ecuador's leading salt brand, saw an opportunity to connect and engage with the community that despises advertising the most – gamers – by taking advantage of their favorite means of communication in stream chats: Emotes.We introduced the very first emote representing the word "salty" and collaborated with the country's most popular streamers to incorporate it into their chats, allowing their communities to adopt it as part of their daily interactions. The emote itself? The packaging of Cris-Sal – a bag of salt.

Taking the gaming community by storm, one emote at a time.