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Austria’s Climate Ministry: Austria Has Gone Loony
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Austria’s commitment to climate neutrality by 2040 has spurred the Climate Ministry to campaign for households to improve energy efficiency in their homes. The campaign by Jung von Matt works on the premise that ‘Austria is crazy’ to continue to waste heat and energy in the home. The concept of a ‘mad house’ offers up a fun and arresting visual whereby the windows, doors and walls come alive as madcap cartoon characters and wind up the inhabitants of the house.
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