Nike: No Pride No Sport - Jarred and Hany

Nike social films show that Pride is for life - not just for June... underlining the importance of queer storytelling all year through Amsterdam-based creative agency Soursop’s latest work for Nike is underscoring that Pride is for life - not just for June - in a joyful social campaign that celebrates both the pivotal role that sport plays in creating queer joy and the way LGBTQIA+ athletes are redefining the future of sport. Directed by queer writer-director Abel Rubinstein - best known for critically-acclaimed ITV series Life in Love - No Pride No Sport is made up of two 60-second films following LGBTQIA+ athletes in European capitals. Shot in 9:16, the films mix native content, live action and archive footage for a fresh, fast-paced and inclusive feel to match the subject-matter. The first episode, set in Berlin, introduces Jarred and Hany, two teammates from the Joy Run Collective - a local LGBTQIA+ initiative for women of colour and their allies to run, support and socialise together. Meanwhile, the second episode focuses on Léone and Yassin, two Nike trainers from queer-friendly fitness studio, KAH, in Paris, and how their personal growth within sports has helped them discover their true identities.