TV ad: Heathrow Airport: Paradise Hat

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Heathrow is encouraging travellers to begin their holiday at the airport before they even step on the plane, in its new summer retail campaign by creative agency St Luke’s.

This new campaign evokes the holiday feeling, and the playful creative - running across digital out of home, social, digital display, taxi sides, and radio - aims to highlight that Heathrow can be a paradise for every kind of shopper, from foodies to fashionistas. With its range of shops and restaurants to rival the best shopping centres; its high-end boutiques and high street favourites, paradise begins at Heathrow, not at the final destination.