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Destination Toronto: You Gotta See What We See


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Destination Toronto has launched its newest collaboration in the You Gotta See What We See series. The series engages passionate Toronto creators in sharing their takes on the city, through their unique creative lens. Toronto-born Julien Christian Lutz, an iconic music video director best known as Director X who has worked with Drake, Rihanna, Rosalia, and Kendrick Lamar, conceptualized and directed the video. Mustafa, a Juno Award-winning singer and songwriter from Toronto's Regent Park neighbourhood, lent his distinctive voice and penned the prose in Director X’ split-screen POV of the city.
Credits Other credits

Client

VP, Global Marketing: Paula Port

Associate Director of Global Marketing and Partnerships: Stanton Singh

Senior Manager, Global Marketing: Shannon Szucs

Marketing Specialist: Ivie Ndep

Director, Content and Communications: Jeremy Maunder

Agency

VP, Client Services: Laura Robinson

Group Account Director, Chris Roop

PMO Director: Jordan Lane

Business Lead: Kylee Berencsi

Project Manager: Jennifer Guth, Melissa Carmichael

Production

Written & Performed by Mustafa

2nd Unit Director: Kit Weyman

Editorial: Nimiopere

Editor: Nick YumulColorist: Dave Hussey

VFX: Sergii Mashevskyi

Online Artist: Lauren Rempel

Sound Design & Original Music: Oso Audio

Media Agency: Wavemaker

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