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State Farm: Property Damage, 30s


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State Farm is collaborating with The Walt Disney Studios to celebrate the release of its new film, Disney’s Haunted Mansion. As part of this collaboration, State Farm has released an original spot featuring Jake from State Farm interacting with Gabbie, the Mansion’s new owner (played by the actress Rosario Dawson). The spot was created by TMA (The Marketing Arm), along with the Walt Disney Studios and Haunted Mansion team and Soapbox (a frequently used Disney production house). The new spot 'Property Damage' is part of State Farm's ongoing 'What if' campaign, which leans into the concerns people have around the potential outcomes of homeownership. In the spot, we see Jake from State Farm walking with the Mansion’s owner, Gabbie, and explaining how State Farm can help with her insurance needs, including talking to an agent and filing a claim on the State Farm mobile app. Or, as Jake reassures, State Farm is there for all your 'what ifs,' including a hauntingly great list of coverage options.
Credits Other credits

Client

Marketing Alyson Griffin

Marketing Patty Morris

Strategist Christine Williams

Strategist Annie Rondone

Producer Tim Thomas

Campaign Manager Anna Francisco

Agency

Chief Executive Officer Trina Roffino

Managing Director Erin Wasson

Head of Client Services Susan O'Leary Ciapciak

Account Director Matt Fleming

Account Director Tamika Robinson

Account Executive Jamie Haas

Business Affairs Manager Ellen O’Donnell

Editorial Soapbox Films

Editor Brian McGuire

Producer Marissa Messier

Producer Christopher Alender

Post Production / VFX Picture Head

Colourist Marc Fisher

Editor Adam Litwinski

Editor Michael Forrest

Producer Sam Carpenter

Music / Sound Picture Head

Sound Engineer Curt Cash

Producer Sam Carpenter

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