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Interactive
Scotts: Lawnstream, 3
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America’s #1 brand of lawn care products, Scotts, is transforming a healthy, green lawn into ‘Lawnstream’ – an always-on content studio highlighting all the exciting and enriching activities that happen on a healthy lawn. Lawnstream uses a suburban backyard as the brand’s canvas for 24/7 content from product tutorials to little moments of entertainment, tentpole experiences, and more. Activities on the lawn are streamed live on YouTube by Earthcam, the world-leading network of live streaming web and traffic cams, which in turn feeds a wealth of content for Scotts’ social channels. Lawnstream was created by and produced in partnership with creative data agency Performance Art, who became Scotts’ digital innovation agency in January 2023. Media support is provided by Scotts’ media agency, MediaHub. Scotts has already used the Lawnstream platform to help viewers care for their lawn during the summer heat, used laundry day as a retail driver, and conducted a full day of work on the lawn for National WFH Day. A variety of wildlife visits the lawn, which spawned a discussion on Scotts’ Instagram channel to choose a name for the baby deer that often frequents the lawn. Tune in to the Lawnstream feed today at 4pm EST for Goat Yoga. Upcoming events will include backyard wrestling, a Corn Dog Cornhole Challenge, the Fall Haul Music Fest, and of course, lots of great tips for caring for the perfect lawn.
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