Arcor: Fun Turns Blue

Children have a capacity for wonder that adults no longer have. But being a child is not a matter of age. There are children of 25, 45 and even 80 years old.
For all of them, Grosso has launched a new product that, in addition to having an original flavor, increases the fun because it paints the tongue blue.
It is impossible for these "children" not to stick out their tongues at others when consuming it. This added fun is the product's differential, as it provokes fun common to all generations.

The idea was to have a strong product presence with a great appetite appeal in an idyllic world created in 3D and show the reaction of a child who, like all children, the first thing he does when consuming it is to show his tongue.
In this way we managed to create desire while showing the product, the packaging and, of course, the reaction it generates in each consumer.

The concept is directly related to the brand's territory (fun) and to the product's differential (paint your tongue blue).
Thus, together with a striking visual we just had to say "Fun turns blue".