Delta Vacations: Vacation Harder - Hawaii

The new Delta Vacations needed to show how it’s now easier than ever for Delta SkyMiles® Members to book, earn and redeem miles to get even more out of a dream trip. In addition we needed to bring to life several program enhancements, increased mileage value, more rewards for SkyMiles Members and a brand new better booking experience.

The better the vacation, the harder it is to come back from. ‘Vacation Harder’ connects real platform changes to that trip-of-a-lifetime mentality, showing how the new Delta Vacations will leave you with a vacation high so great, you’ll carry that blissed-out feeling all the way back to reality with you. The “Vacation Harder” campaign captures what an unforgettable trip feels like when you know you’re getting the best value for your time and your miles, making Delta Vacations the gateway to vacationing bigger, further, and harder than ever before.

The campaign is being activated with streaming video, streaming audio, social media, programmatic digital, and in-flight/airport placements, targeting current and potential Delta SkyMiles Members.