Hellmann's: Throw a Shrimp on the…

Hellmann’s is a brand that loves to be playful and have a bit of fun. So, in a move to continue keeping consumers entertained, we launched a tongue-in-cheek new campaign across the UK and Australia, encouraging fans to BBQ with the help of some well-known Australian slang. Leaning into a major blockbuster moment across both nations this weekend, Hellmann’s cheekily placed shrimp appeared on over 400 digital billboards, national newspapers and on social platforms across the UK and Australia.