Travelers Insurance: Who Cares

Travelers Insurance launches new, powerful campaign from TBWAChiatDay New York. With the wildfires raging on in Canada, and life-threatening floods and hurricanes impacting people’s lives like never before, the constant barrage of bad news we’re seeing has no end in sight. Vox recently reported that only 6% of news articles convey positive uplifting news while the other 94% spread headlines denoting fear and sadness, encouraging 'doomscrolling.' Travelers' new campaign 'Who Cares' is the counterpoint to doomscrolling and negative headlines, using real data to highlight the number of Americans who are helping others each year, especially during these trying times. Travelers believes remarkable things happen when people care, and this campaign is a call to motivate others to continue to help one another to make a difference, as our work is far from over.