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Vax: The animals in your home


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With a 4.1 Star Rating from System1, the humorous film offers a new creative approach for the category, moving away from sterile settings and towards embracing the mess and vibrancy of real life. Clumsy family members are replaced with comical creatures causing chaos around the house before normality is restored thanks to Vax. The ad showcases the features and benefits of Vax’s new SpotWash, an innovative vacuum which allows for an easier and more effective way of cleaning accidental spills and stains.
Credits Other credits

Vax Creative Director EMEA: Liam Duignan

Vax Creative and Brand Lead: Phil Kallitsakis

Director of Photography: Tim Fok

Wardrobe: Grozdan Mihaylov

Service Production Company: Four Elements

Grade: CHEAT

Music: Builders Tea

Puppeteers: Emily Morris-Jones and Hugh Purves

Media: UM Birmingham

Associate Director Research: Isabel Butlin

Research: McCann Central

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