XMEN Clean&Fresh Anti-bacteria: Act of Love

With the launch of the new campaign through The Friday, XMEN Vietnam wants to make people see showering in a new light. In the recent campaign, XMEN Clean&Fresh Anti-bacteria has taken the mundane task of showering and turned it into an epic act of love. The ad features a man who treats his showering routine as a grand stage performance, complete with a jazz orchestra. Moving in time with the music, the film intertwines between shots of the soap lathering on his skin and intimate scenes of him sharing tender moments with his loved one. As the music builds to a crescendo, it reveals the most mysterious part of the performance: the man's lower body. XMEN believes keeping this area immaculately clean is the ultimate way of showering.