KFC: This Way

KFC, a leading fried chicken brand, presents their new restaurant in Tenerife overflying the island with a commercial aircraft. To that end, they have customized one airplane from the well-known local brand, CanaryFly. PS21 has sought to leverage the location of their new establishment beside north Tenerife’s airport, one of the airports with higher air traffic of the Canary Island, to introduce through one of the most heavily domestic traveled flights, the opening of their new restaurant in the island. For this purpose, the firm has transferred his branding to a new communication support leading to the creation of a striking design where it can be read: “KFC this way”, in order to point out the location where it is placed the new establishment. During August, KFC will drive Canarian population to the location of the new KFC’s restaurant in ‘La Laguna’ through the airspace. KFC’s airplane will carry out a daily airflight connecting some of the islands in the Canary archipelago such as Lanzarote, La Palma, Fuerteventura and El Hierro with north Tenerife’s airport.