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BBC Creative has launched a campaign for BBC Children’s that looks at children’s relationship with screens. The campaign, directed by Blinkink's Sam Gainsborough is launched with a … read morenew TV spot 'The Square Eyed Boy'. This 60-second stop-motion animation aims to reassure parents that screens, when used responsibly, can be a tremendously powerful tool for their children. Inspired by the age-old saying, “You'll get square eyes”, 'The Square Eyed Boy' spot introduces a young boy whose eyes have been transformed into squares due to his use of screens. The film tackles the judgments surrounding screen usage, depicting the boy and his family as objects of scrutiny and dismissal by onlookers. The spot weaves together a thought-provoking narrative with expertly crafted puppetry and stop-motion animation, to capture the imagination of viewers of all ages. As the story unfolds, audiences are taken on a journey that challenges preconceptions, highlighting ways that screens, when supported by age-appropriate and thoughtfully curated content, can actually benefit children in many ways such as learning, discovering, expressing ideas, connecting with others, and developing essential communication skills. By challenging the saying, the film offers a new perspective; maybe screens don’t give you square eyes, but can actually make you well rounded.
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Head of Planning Mike Lean
Head of Production James Wood
Project Manager Phoebe Brewer
Planner Kris Jalowiecki
Production Manager Polly Georgieva
Coordinator Hannah Stothard
Research & Development Edward Hobson
Designer Walter Hutton
Designer Veronica Law
Designer Darren Wagstaff
Motion Designer Charlotte Temple
Motion Designer Sin Yee Hau
Brand Director Jane Callingham
Head of Marketing Sarah Owen
Marketing Manager Leanne Johnson
Marketing Manager Helen Alder
Marketing Specialist Nicola Martindale
Media Manager Emma Lucas
Campaign Manager Sam Hartford
Production
Head of Production Alex Halley
Production Manager Molly Turner
Gaffer Aldo Camilleri
Animation Renee Zhan
Animation Marta Szymanska
Animation Andy Biddle
Animation Tobias Fouracre
Modelling Sam Holland
Art Director Gordon Allen
Music / Sound Major Tom
Music Supervisor Marina Guy
Composer nicky green
Music / Sound Factory
Creative Director Anthony Moore
Sound Designer James Utting
Producer Beth Massey
Post Production / VFX CHEAT
Colourist Karol Cybulski
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