Maker's Mark: Make Your Mark

Maker's Mark Bourbon announces the launch of its new global brand campaign, 'Make Your Mark', which creates a singular lens for all aspects of brand building the world over. The campaign launch is a defining moment as Maker's Mark pursues its ambition to become an iconic global American whisky brand, expanding on its strong leadership position in North America. 'Make Your Mark' is rooted in the brand's purpose-driven mindset and values that have been consistent since its founding in 1953. The campaign serves to inspire others to ask, "what if?" and challenge convention to make their mark in the world, much like Maker's Mark has within the American whiskey industry. 'They Say' – the debut film content of the brand campaign – delivers bold, cinematic creative unlike anything else in the American whiskey category, while reinforcing the handmade nature that has always differentiated Maker's Mark. 'They Say' offers a cinematic compilation of vignettes showcasing the possibility that awaits when we break from conventional wisdom in pursuit of progress.