Pepsi: Better With Pepsi, 2

For over 100 years, rum and cola has been one of the most popular cocktails in the world, delighting fans everywhere with the spicy notes of rum and sweet delightful fizz of cola. Somewhere along the way, people mistakenly began ordering rum with the other cola, causing them to miss out on the optimal experience for tasting the cocktail. Ahead of National Rum Month, Pepsi proudly raises a glass to its bold future and invites consumers to elevate their cocktail game by experiencing how rum is #BetterWithPepsi. Whether slow sipping to stay cool beachside, toasting to friends new and old at the bar or just enjoying the company of family and friends at home, one thing is clear no matter where you find yourself, Pepsi enhances the taste of rum. But don't just take it from us: in a recent consumer preference study, 56% of participants enjoyed mixing their spiced rum with Pepsi compared to Coke. Rum has always been Better With Pepsi, and the proof is in the logos! Hidden in plain sight, once a bottle of rum has sat in an ice water cooler and the label gets wet and crinkles, the Pepsi Globe exists within the logos of some of the world's most popular rum brands. To properly "cheers" to the logo that has always been in the picture, Pepsi is proving it's the superior cola to pair with rum ahead of August, National Rum Month, and when Pepsi will retire its current logo and celebrate the brand's 125th birthday.