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Penenka / Flekick / Futpro: Guard Your Rights
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On the eve of the Women's Football World Cup, the prestigious magazine Panenka, the shin guard manufacturer Flekick and the footballers' association FUTPRO, present the 'Guard Your Rights' campaign, an initiative created by the agency Ogilvy Madrid to draw attention to maternity in women's football through the only shin guards that protect the players and their babies. According to the recent study presented by FUTPRO, which asked professional players about motherhood in football, 46% stated that they are concerned about getting pregnant due to the possible repercussions from their club. More than 60% are afraid that their contract will end and more than 40% think they would be discriminated against when playing. And most importantly, 100% believe that clubs need to promote changes and implement actions for reconciliation between family and work.
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