The British Army: Friday Night

Due to the increased risks that British Troops take whilst on operations, they find it difficult adjusting to the risk thresholds that normal civilians are used to. Particularly on the road; they drive faster and more recklessly. In fact they are twice as likely to die on the road as civilians. Therefore, the British Army commissioned the following campaign via Golley Slater London in an effort to alter the behavior of British troops when they return home from active duty.